The ROI of Corporate Video: Real Numbers and Case Studies

Video and Photography crew working together during the iGaming summit - SBC Lisbon 2025, capturing and creating visually engaging videos, interviews, video campaigns, product videos and portraits. Source: IC Studio

Corporate video isn’t just about creativity — it’s about results.

When done strategically, it can drive measurable returns in sales, engagement, and brand value. But how do you actually measure that ROI? Let’s break it down.

Why Measuring Video ROI Matters

Many companies see video as a cost — not an investment.In reality, when tracked correctly, video can be one of the highest-performing marketing tools in your arsenal.

1. Sales and Conversion Rates

Videos improve conversion because they communicate value faster than text.

Stats:

• Landing pages with video can boost conversions by up to 80%

• 64% of consumers purchase after watching branded video content

• B2B companies using video in email campaigns see 200–300% higher CTRs

  
  

Example:

A SaaS company added a 90-second product demo to its homepage — and saw a 32% increase in signups within 60 days.

2. Brand Awareness and Engagement

Video is the most shared form of digital content.

Stats:

• Social videos generate 1,200% more shares than text and images combined

• 70% of marketers say video drives stronger brand recall than any other medium

  
  

Example:

A manufacturing brand released a behind-the-scenes “day in the factory” film. It reached 200K+ views on LinkedIn and doubled inbound job applications.

3. Employee Communication and Retention

Internal videos help organizations scale culture and consistency.

Stats:

• Companies using video for training reduce onboarding time by up to 40%

• Employees are 75% more likely to retain info from video vs. text manuals

  
  

Example:

A logistics firm used training videos across 5 branches — saving 300+ hours in live sessions per quarter.

4. Long-Term ROI: Content That Keeps Working

Unlike ads, corporate videos are evergreen assets. A brand story video can be repurposed across your website, presentations, email campaigns, and recruitment — multiplying returns.

How to Measure Video ROI

1. Set clear KPIs — views, engagement, conversion, retention

2. Use analytics tools — YouTube Studio, Wistia, HubSpot, or Vimeo

3. Track over time — ROI grows as content is reused and distributed

   
   

Key Takeaway

Corporate video isn’t an expense — it’s a growth multiplier. When tied to measurable goals, it can deliver returns that far exceed initial investment and continue paying dividends for years.