10 Types of Corporate Videos That Drive Engagement

milosevicmario1
Aug 23
2 min read

Video Production Crew on the set in professional studio during production (shooting) phase creating an educational/explainer type of video for a corporate client in medical sector. Project contained elements of more types of videos, also branding type combined into educational process. (BTS: Blaz Bednjicki)

Not all corporate videos are created equal. The best companies don’t just film a “talking head” — they strategically choose video formats that inform, inspire, and convert. If you’re planning a video project, here are the 10 types of corporate videos that can help your business stand out.

1. Brand Story Videos

Bring your company’s mission, values, and culture to life. These videos create emotional connections and build trust with clients and employees.

💡 Best for: About Us pages, investor pitches, and recruitment campaigns.

2. Product Demo Videos

Showcase how your product or service works. Demo videos are excellent for breaking down complex features in a clear, visual way.

💡 Best for: Sales presentations, landing pages, and email campaigns.

3. Testimonial & Case Study Videos

Happy customers are your best marketers. Testimonial videos add credibility and social proof.

💡 Best for: Websites, sales decks, and social media ads.

4. Training & Onboarding Videos

Standardize employee education with clear, repeatable video training. It saves time and ensures consistent communication.

💡 Best for: HR onboarding, compliance training, and customer education.

5. Event Highlight Videos

Capture the energy and key moments of company events, conferences, or product launches. These videos extend the value of events long after they’re over.

💡 Best for: LinkedIn, YouTube, and internal newsletters.

6. Internal Communication Videos

Video is more engaging than email for company-wide announcements or leadership updates. It makes messages feel more authentic and personal.

💡 Best for: Company announcements, CEO updates, and culture building.

7. Explainer Videos

Animated or live-action explainers simplify complex topics. They’re short, engaging, and great for grabbing attention online.

💡 Best for: Website homepages and social ads.

8. Recruitment Videos

Attract top talent by showcasing company culture, benefits, and employee experiences.

💡 Best for: Careers page, job postings, and LinkedIn campaigns.

9. Social Media Snippets

Short-form videos tailored for platforms like LinkedIn, Instagram, and TikTok. These bite-sized clips drive reach and engagement.

💡 Best for: Ongoing content marketing.

10. Corporate Social Responsibility (CSR) Videos

Showcase your company’s impact initiatives — sustainability, diversity, or community projects. These videos strengthen brand reputation.

💡 Best for: Press releases, annual reports, and social campaigns.

Key Takeaway

Corporate video is not “one-size-fits-all.” By choosing the right format, you can connect with your audience, communicate more effectively, and achieve specific business goals.

👉 Start with one or two of these video types, then build out a library that supports your sales, marketing, and internal communications.