What Is Corporate Video Production and Why Your Business Needs It?

Video Production Crew on the film set (director, DP, producer, client, photographer, production assistants) assuring that shooting schedule is aligned with a preproduction plan including all branding elements (BTS: Jessica Keener Photography)

Corporate video production isn’t just about cameras and lights — it’s about crafting a powerful communication tool that drives business results. Whether you’re telling your brand story, training your employees, or presenting to investors, the right video can be one of your most effective assets.

What Is Corporate Video Production?

Corporate video production is the process of creating video content specifically for business purposes. This can include:

• Brand films – Showcasing your company’s story, values, and mission.

• Training videos – Educating staff or customers efficiently.

• Product demos – Highlighting key features and benefits.

• Event coverage – Capturing conferences, launches, and company milestones.

• Internal communications – Sharing important updates with your team.

  
  

Unlike TV commercials or viral social media clips, corporate videos are targeted and purposeful — created with a specific audience and business goal in mind.

Why Your Business Needs Corporate Video

In today’s digital-first world, attention spans are shrinking. Here’s why video should be part of your core strategy:

• Boosts Engagement Viewers retain 95% of a message when it’s watched in a video, compared to only 10% when read in text. This makes video a more effective medium for storytelling.

• Builds Trust Professionally produced video makes your business look credible and human. Prospects see the faces, hear the voices, and connect emotionally.

• Drives Sales Studies show that adding video to a landing page can increase conversions by up to 80%.

• Improves Communication Complex ideas are easier to explain visually. A short animated or live-action piece can replace pages of text.

• Strengthens Brand Identity Consistent, well-crafted videos help your audience recognize and remember your brand.

  
  

When to Invest in Corporate Video

You should consider video production if you are:

• Launching a new product or service

• Entering a new market

• Hosting a major event

• Seeking investment or partnerships

• Onboarding new employees at scale

  
  

Key Takeaway

Corporate video production is no longer optional — it’s a strategic investment in how your brand communicates, engages, and grows. Whether you’re a startup or a global enterprise, the right video can set you apart and deliver measurable results.